ZingPop Social Media

Writing content can feel like an ongoing (and seriously not fun) saga. Am I right?

You spend ages (okay, hours) pumping yourself with caffeine to create “enough” content. You do your weekly “content” tasks with a robotic swiftness. One email newsletter. 3 Facebook posts. An Instagram post a day. And can’t forget that blog post!

You thought content was king. But the truth is–while you might receive a Like here or a random emoji thumbs up there–your stories aren’t stirring emotions, or spawning sales.

Worse, you see so many other entrepreneurs totally crush this whole “storytelling” thing. One post and in minutes their comments section is bursting with sentiments like, “OMG, this just changed my life!” or “OMG, I feel like you’re speaking straight to me!”.

You want your voice to stand out and stand for something, too. But when it comes to sitting down and sharing what’s on your heart, you just can’t. 

Yes, you yearn to connect with your audience in a deep, profound way, but when it comes time to tell your audience more about you– from what got you here to what challenges you’ve faced to all the struggles and the successes and everything in between–you freeze up.

Maybe you don’t know how much is too much to share.

Maybe you worry about somebody–your clients, your friends, your colleagues–judging you.

Or maybe you just doubt your ability to write (or speak) in a way that truly compels and hits people in the feels.

All you know is you DO want to share. And you want to HELP.

But as long as you’re scared to go deeper, to get intimate, to get real, to show up and shine as the true you…I’ve got bad news: Your content will never break down the barriers between you and your ideal clients.

Deep down, you know that if you’re going to truly connect with your people online, you need to push through that self-doubt (and comparisonitis!) and start writing your stories with total honesty.

Well, here’s a truth bomb for you (that might actually ease some of the madness in your mind)…

Telling Your Story Isn’t About You–Even When It’s Personal. It’s Always About Your Listener!

It’s true: Most of us yearn to tell our stories. But even when we do–and especially when we’re doing it for business–it’s not really about us.

Ever.

Telling quality stories isn’t just a form of self-expression (although it is) or a “selling tool” (although it is).

It’s a way to help and connect and cultivate a serious level of know, like and trust with your audience.

Nope, you can’t just tell stories for the sake of telling stories. You need to tell stories in a way that relate to your potential client. If she can’t “see” herself in your story, she’s out of there! 

But if she does? She’ll not only stick around and scroll all the way through, she might even eventually trust you enough to buy from you.

That’s because…

Storytelling–True Storytelling–is All About Connection. And Connection Breeds Quality Leads!

Unfortunately, for many entrepreneurs (nope, not just you!), the actual art and science of writing captivating stories is a huge stumbling block. 

We know we need to write stories to strengthen our brand and create a strong bond with our audience, but there’s often a voice saying, “You shouldn’t get too personal, or vulnerable.” or “Your story is boring.” or even “You don’t have what it takes to write a decent story.”

So you end up churning out the same old boring content. (Does the world really need another Facebook post about “How to make 30 sales in 30 seconds”?)

You play safe.

You attract an audience who won’t ever really get to know you. (If you attract an audience at all.)

And you never quite manage to connect on the level you could.

Luckily, all hope is not lost, my friend.

There’s a four-step process you can follow that helps you to craft powerful stories–no matter whether your issue is fear, comparison or a complete lack of storytelling structure.

Introducing…

Entrepreneurs Storytelling Bootcamp

In this 4-module, self-paced bootcamp, I’m going to lay out exactly how to attract your dream clients through the profound power of storytelling. By the end, you’ll be able to…

✓    Create a strong bond with your ideal clients by fusing your “why” into your marketing and storytelling–easily and effortlessly

✓    Hook your audience by crafting stories that are so compelling, they can't help but read through to the end, every time

✓    Adapt and shape your core stories to suit various platforms–and your unique marketing needs

✓    Understand your audience on such a deep level that you can easily craft stories they relate to and “see” themselves in (even when the story is totally personal to you!)